Batting .500 is good, right?

Last night taura_g accompanied me on a little in-town adventure to hear a pair of talks.
( one was good, one was not )

Calling my female scientist friends

http://www.scientificamerican.com/article.cfm?id=the-trouble-with-barbie-science

Diana Betz has an article up on Scientific American titled "The Trouble with Barbie Science", about efforts to recruit more women into the sciences. Among other things she's reacting negatively to work done by the Society of Women Engineers, an organization I've respected in the past for knowing what it's doing.

So I'm asking my female scientist friends here - what do you guys make of this? Is the SWE right? Is Betz right? Are they both right, or both missing the point?