https://techcrunch.com/2018/04/14/how-to-save-your-privacy-from-the-internets-clutches/This is one of the best-written and clearest articles I've seen since the Cambridge Analytica story broke that talks about what end users (us) can do. It lists a lot of possible actions, with details on who each action is appropriate for, from "everyone" to "if you're Edward Snowden" or similar.
Lots of them are easy to do, like installing HTTPS Everywhere and switching to an anonymous search engine (I've used Duck Duck Go for years, ever since the medical incident*). Some of them are surprising, like the recommendation to switch to iOS from Android. Given the recent practices and actions of Google and Apple that makes sense, but it also assumes that things will continue as before.
What do you guys think? Are you doing some of these things? I already cover all my web cameras by default and won't have a "smart" speaker in my house.
*The medical incident occurred when a friend was at my house and we were discussing a condition they were concerned they might have. That involved web searching. The next day I was doing a demo on a projection screen at work and starting to type in a query popped up completion suggestions that included those medical terms. That was uncomfortable in front of coworkers, to say the least. I sent a fairly angry letter to Google and switched my search engine literally right after that meeting. Had I been thinking about it, I would have used an anonymous tab, but it didn't occur to me to think about that while socializing with my friend.