We tried a meal-kit service and I don't understand who their target market is.

An acquaintance had a coupon for a free "week" from Purple Carrot (https://www.purplecarrot.com/). I tried it after reading their terms and understanding that I could cancel at any point and not be charged. So I set up the account, and the coupon credit was applied immediately. This gave me a cash balance equivalent to three "meals" - ingredients for a dinner entree for two people. I'll cut-tag the narrative in case you don't want your friends page blown up with my saga.
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Overall an interesting experiene and a free way to learn that this is for Not Me. Honestly I'm still not sure who they are for - do you know anyone who uses a service like this?