I thought I was the last person in the world to see this

[drwex]

But evidence to the contrary has presented itself. Therefore, I share with you what I think is probably the best ad campaign since PC vs Mac was new and innovative: Oglivy and Mather's series for Post's "Shredded Wheat" cereal.

So, go to YouTube and search for "Post Shredded Wheat." You should get about 18 hits. Let's see if I can embed one of them here:

It's worth watching several of them. They combine surrealism with parodies of corporate culture, soap opera, and the same characters show up through the series. I had to stop watching them at the office because my cow orkers were looking at me oddly.

Comments

[c1.livejournal.com]

As contrived as it is (let's face it, Post is a corporation out to make money, plain and simple), the guy makes some good points.
As far as food goes, I have to agree again-- I'll look for the shortest ingredient label I can find, with the most amount of things I can recognize as coming from something I know.

Yeah that's the funny bit

[drwex]

I don't think it would work if it was fully contrived. But they've worked in some useful elements of truth.

I personally loathe shredded tree bark... err, wheat. But I may see if I can stand mixing some of it into some more palatable breakfast foods.

Re: Yeah that's the funny bit

[c1.livejournal.com]

I haven't looked at the ingredients panel of anything other than Weetabix (both I and my father are past employees of the 'Bix, so there's a certain allegiance); but if Post's product is just wheat-- as the guy says it is-- I can't imagine you can go that far wrong. As the guy said, wheat's got a whole lot of things in it that are good for you.
...Except that Weetabix is a much better product. :)

(You might try taking a Weetabix biscuit, and spreading jam on it, eating it like an "ordinary" biscuit. Tastes quite nice that way.)

[deadwinter.livejournal.com]

"He's got a bad ticker, you can take him"

Bwahahahahaha

[sandhawke.livejournal.com]

Awesome. Thanks for the pointer. :-)

[rednikki.livejournal.com]

This ad reminds me very much of the TV series Better Off Ted. (In tone, and in its sense of the absurd.)

[weegoddess.livejournal.com]

I'm amused that the reminder that we've been missing a whole slew of American commercials for the past few years. Not that we watch much TV here, but the commercials are very different.