Anyone know about "Better World Club"?

[drwex]

I have had the organization "Better World Club" (http://www.betterworldclub.com/) recommended to me as a replacement for AAA.

Reasons given include: better or comparable service, more eco-friendly and progressive policies, and they offer Bicycle Roadside Assistance. That alone is so cool that I'd be interested in trying them out.

They claim to be willing to match AAA membership rates, but money is not a significant factor in my making this decision.