Another in the "is this really stupid or actually useful?" series

[drwex]

I know at least five women on my flist who can heft a power tool better than I can, so I turn to (the collective) you to ask:

Is this idiotic or would it make some actual sense? Tomboy tools: http://www.tomboytools.com/
See also: http://www.barbarak.com/

They certainly talk the talk, and it beats just assuming women are only interested in Tupperware and whathaveyou. Plus the default is blue, not pink. On the other hand, it reminds me a little too much of tamidon's comments about women in a professional kitchen with expensively manicured nails. On the third hand these pointers came out of a general discussion about how little product design is for-women-to-use instead of aimed-at-women-to-get-them-to-buy.

Comments

[drwex]

Interesting notion. Their pictures show a young group but perhaps their sales demographic is older women? Older on-their-own women?